Data analyst, Business Intelligence, Data Scientist

1. Customer analytics in e-commerce and retail business. Segmentations, LTV analysis, understanding customers behaviour in order to deliver effective communication.
2. Loyalty and retention program development
3. Analysis of marketing activities effectiveness.
4. Sales forecast

- Development of business KPIs framework for e-commerce project 
- Customer analytics and segmentation
- Web analytics
- Email marketing effectiveness analysis
- Database marketing
- Marketing efficiency evaluation

- managing “ad hoc” research projects for beverage markets
- communication with marketing team and setting research objectives
- coordination of external agencies
- continuous projects support for all Nestle business (retail audit, brand tracking, product tests, consumer household panel)
- research results summarizing and presentation
- ongoing market and consumer trends monitoring and analysis

- managing “ad hoc” research projects 
- communication with marketing team and setting research objectives
- managing external agencies
- supporting consumer tracking study
- research results summarizing and presentation
- ongoing market and consumer trends monitoring and analysis

LUDI and PRAVDA consultancy units

- market analysis
- marketing strategy and brand positioning development
- conducting quantitative research projects
- new business development

Senior Methodologist (2004-2007)

- development of research and data analysis methodology
- accumulation of knowledge about methodological tools of GfK group
- statistical analysis of quantitative research data
- project proposals preparation
- preparation of analytical reports and marketing strategy recommendations
- brand and advertising tracking studies

Senior project manager (2003-2004)

Managing of quantitative research projects; responsibility for financial market studies.
-	communication with the clients and setting research objectives 
-	analytical reports preparation
-	research results presentation to clients
-	project proposals preparation
-	research methodology development
-	statistical analysis of quantitative research data
-	development of questionnaires and other field materials
-	controlling of field work and data processing function

-	sociological data analysis and research methodology development
-	conducting desk researches
-	research results presentation

Participation in the projects: “Developing Open Society Institute’s policy on support of media in Ukraine”, Research on middle class in Ukraine, “Analytical Support for the Privatization of JSC Ukrtelecom”