Marketing Director / Marketing Communications Manager / Head of Marketing

1. Define media strategy and tactics in line with sales and communication objectives
2. Devise creative materials in line with communication strategy
3. Support dealerships in creative materials, media placements and sales support materials
4. Develop BTL activities

- Developing plans for Marketing Communications along with the Porsche Holding and Volkswagen AG;
- establish strategic marketing plans to achieve corporate objectives for products and services;
- developing national retail advertising campaigns and brand enhancement campaigns;
- planning & preparation national advertisement and periodical vehicle sales promotion;
- making marketing calendar and its budget, budget control of marketing activities.

- Aftersales promotion strategy development and implementation;
- planning advertising campaigns and developing creative ideas;
- preparing and implementing service incentive programs;
- conducting market research;
- budget control of marketing activities;
- establish strategic marketing plans to achieve aftersales objectives.

- Brand strategy development and implementation;
- planning advertising campaigns and developing local creative ideas;
- preparing and implementing launching programs;
- conducting market research;
- planning & preparation national advertisement and periodical vehicle sales promotion;
- evaluating its efficiency and making report about national advertisement and periodical vehicle sales promotion;
- advertising materials preparation such as TV spots and photo spots shooting, radio spots producing and other creative ideas implementing to support marketing strategy.

- Organization and management of Advertising Department work;
- preparation and control over the development of company’s advertising materials printing;
- organization of the co-operation with printing companies, pre-press bureau, designers, photographers, model and advertising agencies;
- elaborating and control of the Advertising plans embodiment;
- organization of the printed materials delivery, cooperation with the “UkrPost” company;
- cooperation with Marketing and PR departments, outdoor and media advertisement placement.

Assisting in marketing activities of the agency.